Outdoor Clothing Giant Patagonia Pledging to Lead Resistance to Trump

Patagonia CEO Rose Marcario receives applause after being acknowledge by US President Barack Obama during an event highlighting important middle class issues on April 16, 2015 in the South Court Auditorium of the Eisenhower Executive Office Building, next to the White House, in Washington, DC. AFP PHOTO/MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
The CEO of outdoor clothing giant Patagonia is burnishing her anti-Republican bona fides again, this time saying she intends to pledge her entire company to the "resistance" of President Donald Trump.